Thursday, February 21, 2019

Even the IAB warned adtech risks EU privacy rules

A privacy complaint targeting the behavioral advertising industry has a new piece of evidence that shows the Internet Advertising Bureau (IAB) shedding doubt on whether it’s possible to obtain informed consent from web users for the programmatic ad industry’s real-time bidding (RTB) system to broadcast their personal data. The adtech industry functions by harvesting web users’ data, […] https://ift.tt/2GUBy0c support@endlesssupplies.ca (Endless Supplies .Ca) February 21, 2019 at 07:30AM
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