VICE VP Mark Adams on creating unforgettable branded content

Judging by the lines to get in, not to mention those turned away at the door, people were excited to hear Mark Adams speak. Adams, the exuberant young VP and head of innovation at VICE, nearly missed the talk altogether. His plane was delayed, we’re told, and he sprinted, quite literally, from the airport. Adams’ talk was a peek behind the curtain, however brief, on how the world’s biggest media company does business. Specifically, how it’s able to tell such captivating stories, and what lessons brands can glean from VICE’s editorial style. Take Pepsi, for example, which never really stuck…

This story continues at The Next Web