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Thursday, May 24, 2018
How Logitech’s CEO used a 40-year-old design philosophy to shape his company
While on stage at TNW’s 2018 conference today, Logitech CEO Bracken Darrell spoke about his belief that everyone is a designer while they’re young, and that many companies, including his own, strive to achieve that same attitude again. As he puts it, we’re all naturally designers until we enter school. “Our education system does a great job of coaching us out of design.†Darrell covered his past during his talk, including his work with his work with German design-forward consumer products firm Braun. There he was influenced by the philosophy of designer Dieter Rams, who pioneered the “less is better 
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