I am of the opinion that a good UX leader needs to understand how people think, feel, perceive, and react, and then use the knowledge to deliver suitable products. To do this, we need some understanding of the human psyche, which remains at the heart of almost every decision people make. Recognizing this psychology and applying it to design is crucial if UX leaders hope to get desired results. If I had a penny for every time someone called end-users “dumb,†well… never mind. I have, on multiple occasions, heard the need to simplify application design or interfaces so even…
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