Advertising in the digital age: why online-first is the future

While internet video continues to grow its coverage, television advertising is losing ground. Young people no longer watch TV as they turn to YouTube, Netflix, and other sources. As such, advertisers are actively transferring budgets from TV to digital sectors. We are going to look into the questions: “Why is native video advertising likely to replace TV?” and “who is driving the change?”. More importantly, how can companies adapt to the changing face of advertisement in this increasingly digital age? The stats are obvious: TV advertising is failing What the “old world” had always feared is happening right before our…

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