The lifecycle of early stage startups is a feedback loop between two states: developing a product and raising funding. The better the product, the better the chances at funding. The more flush with cash the startup, the more room for product improvement there is. Startups don’t have it easy, though. Even if the product is solid, netting investment is an uphill battle. Fundraising is a process of convincing people with money to make an emotional decision based on objective metrics. An opaque undertaking to begin with, and often a guessing game as to which investors will be receptive to your…
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