Online review platforms are ubiquitous. Sites like Yelp, TripAdvisor, and others offer consumers a platform to publicly express their honest opinions on businesses. Everyone and their cousin knows just how influential online reviews are in relation to purchasing decisions. Consumers aren’t the only ones who can reap the benefits of online reviews. The businesses being reviewed are rewarded with factors like rating promotion, website integration, and avenues to interact with customers. One of the most overlooked benefits to these types of third-party review platforms is search engine visibility. Google rewards businesses that have positive reviews posted on trusted sites. Numerous…
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