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Facebook AI Research (FAIR) recently conducted a big data study to determine whether social media ties play a role in people’s decision whether to evacuate affected areas during a hurricane. And, according to the research, those with the most “social capital†were more likely to heed official warnings and flee. Who knew social media could incite intelligence in a society? The FAIR lab took on the big data project to determine if the influence of social media had changed a longstanding narrative about evacuations. Prior to the emergence of social media it was well-established that people who have strong community roots…
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