How game trailers are inspired by the world of film

Games and movies, despite being two separate kinds of media, have a lot in common, and the point where they intersect the most is in their trailers. Recently I wrote an article about the trend of dark, confusing cinematic trailers, and where they sit in the hype cycle that constitutes a game’s pre-release marketing campaign. But cinematic trailers themselves are a conundrum. They’re both filmed and edited to resemble mini-movies, and frequently can be short films themselves. Why do game trailers and movie trailers look so similar? Surprisingly, it’s because it’s the point where people from both industries seem to…

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