Wednesday, April 4, 2018

Facebook confirms: Donald trumped Hillary on the social network during 2016 election


A recently unearthed document from Facebook shows that Donald Trump’s team outperformed Hillary Clinton’s in nearly every meaningful metric on its ad network during the 2016 election. Trump has often bragged of hiring the best people — a claim the White House turnover rate would seem to debunk — but this time, Facebook’s own data scientists agree: Trump did have the superior team. Or, maybe it’s the Cambridge Analytica effect. But that’s a story for a different day. First uncovered by Bloomberg, the paper details a heavy-handed approach to Facebook ads by both candidates. Between June and November 2016, Trump…

This story continues at The Next Web

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