Why Facebook’s logo is blue — a designer’s guide to color and emotion

We’re able to see different colors because of our retina’s innate ability to differentiate frequencies of light waves. Certain colors or shades evoke different sentiments in people. In this post, I want to give a quick introduction to color theory, ways to combine colors, and tools for designing with color — that you as a designer can benefit from to make your designs delightful. Let’s start! Different moods are attributed to different colors and you can use these different colors to achieve different ends. Red has been traditionally associated with Love, Energy, and Intensity. So a lot of car ads, or…

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