Sunday, March 4, 2018

How to restore brand credibility after having fucked up publicly


Social media is a place for brands to amplify their stories, humanize themselves, and connect with the people that make them what they are. More recently, it’s also become a stage for consumers to take brands to task for their missteps. As a social strategist and creative on the agency side for the better part of a decade, I’ve seen my share of digital crises and the aftermath. Social has ignited the rise of a culture where bad actors are called out and negative experiences are no longer discussed behind closed doors. Given the nature of social as such an…

This story continues at The Next Web

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