Thursday, March 8, 2018

How this Israeli entrepreneur built a big data-powered bra empire


Today, March 8, is International Women’s Day. To celebrate, TNW is running a series of profiles highlighting innovative companies led or founded by women. Orit Hashay, CEO of online lingerie retailer Brayola, grew up in an ultra-orthodox family in Petah Tivka, Israel. Her deeply religious upbringing was a million miles from New York City’s fast-paced startup world, but that didn’t stop her from launching a business that looks set to dominate a market projected to be worth $55 billion by 2024. At 15, she left her ultra-orthodox world for a secular education. “I trained as a software developer and, over…

This story continues at The Next Web

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