Fitbit’s new Versa is a $199 fitness tracker for the Apple Watch crowd

It’s no secret Fitbit was gunning for some of the Apple Watch’s growing market when it released the Ionic last year – it’s first attempt at a proper smartwatch, despite a clear fitness bent. It was a questionable success, so now the company is at it again with the new Fitbit Versa. So how do you better compete against the Apple Watch? You can bring down the price, for one – the Fitbit Versa starts at $199, compared to the Ionic’s $300. You can also try making it a lot more like the Apple Watch. At least aesthetically, anyway. The…

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