Blockchain startups are forgoing ICOs to give away free coins in ‘airdrops’

Token ​airdrops, which​ ​is​ ​basically​ ​when​ ​a​ ​blockchain project ​decides​ ​to​ ​distribute​ ​free​ ​tokens ​to​ ​the​ ​community, aren’t a new phenomenon in the crypto world. Airdrops became increasingly popular throughout 2017, primarily due to ICO fatigue and increased regulatory uncertainty for token issuers. Lately, there’s also been a trend towards blockchain startups raising more of their funds through private sales, leaving less tokens available for purchase from individual investors during the public sale, and with some projects even replacing the ICO with a community airdrop altogether. I wanted to find out about the reasons behind these strategies, and potential consequences…

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