During an earnings call in late January, Mark Zuckerberg surprised everyone by saying people spending less time on Facebook is a good thing. Moreover, time spent on Facebook will likely continue to decrease as the company implements further changes to the platform over the next year. It was a startling remark by the CEO of a company that makes money almost exclusively from advertising, but his message was simple: quality over quantity. The tech media’s response was predictable. Zuckerberg was doing a PR spin on bad numbers. Facebook made bad choices and was reaping the consequences. People don’t trust Facebook…
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