The online advertising model is far from perfect, in fact, it is broken. From a consumer’s point of view, they get served way too many ads on overcrowded banners or in their spam box. From a business’s point of view, the ads are too pricey. Businesses currently pay for ads on an “impressions, views and click†basis. This means that large online advertising companies like Google, Facebook and Amazon are not motivated to optimise for a conversion, which occurs when a customer buys the product. They are instead driven to maximize their own profits by increasing the price of desirable…
This story continues at The Next Web
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