By 2020, 30% of search is voice-conducted. Here’s what that means for your business.

Bought an Amazon Echo last Christmas? You were not the only one. According to a statement released by Amazon, “millions” of Echo Dots — the manufacturer’s smart home devices featuring voice assistant Alexa — were sold during the holidays, making it the best-selling item on their website. Indeed, virtual assistants like Siri and Alexa are increasingly being used in everyday life — and this changes the way consumers browse the web. Gartner predicts that by 2020, 30 percent of our browsing sessions will be voice conducted. In addition, audio-centric technologies such as Apple’s AirPods, Google Home and Amazon’s Echo, are…

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