Whirlpool acquires Yummly, the recipe search engine last valued at $100M

 Some consolidation in the world of subject-specific search and social networks, as a legacy player from the world of white goods makes a play for a wider audience. The Whirlpool Corporation — the world’s largest home appliance maker, founded back in 1911 — has acquired Yummly, a visual and semantic recipe search engine and aggregator with 20 million users, which also let… Read More

by Ingrid Lunden via Endless Supplies .Ca - News